My whole workflow consists of eight basic steps. In some cases it makes sense to add or remove one or two, but these 8 form the backbone of a good text.

 

1) INTRODUCTION

At the beginning, we will discuss what you need, why you need it, and how I can help you. I will ask you a lot of questions about your product or service, business, competition, marketing, users, and so on. If we click in this first phase, we have a deal, and I get to work.

 

2) KNOWLEDGE

I will study all materials and assets you provided as well as whatever can be found online. I will inspect your competition and patterns in the target country and abroad. I will get to know your target audience, learn their communication style, and the terms they use.

 

3) STRATEGY

I will dive into your marketing and business strategy to complement the output. If you don't have such a strategy, we'll sketch it out together. I will study your brand manual, guidelines, and documents, from which I will learn your company’s tone of voice and way of communication.

 

4) DRAFT

Based on the previous analysis, I create the first wireframes, ‘skeleton texts’, main ideas of paragraphs and pages. I interconnect partial information so it all leads to a call to action. I then prepare the first draft of the resulting texts.

 

5) TESTING

The draft text goes through the basic methods of testing (six hats, visitor typology, user path, narrative methods), or through the user testing session. The results of testing and your feedback will be incorporated into the output.

 

6) FINAL VERSION

I then prepare and give the final touches to the resulting texts. I will also prepare other pieces that are needed; such as metadata, error messages, or thank you screens. We will go through the final version and approve it.

 

7) REVISION

Unless we have agreed otherwise, the approved final version goes to the proofreader I work with. Two pairs of eyes really do see more than one.

 

8) HANDOVER

You will receive the agreed output in your preferred form (Figma project, document, spreadsheet, comments in InVision, text typeset in WordPress, ...).

 

 

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